Name Change! Why “The Working Axes”?

When we started selling Snow and Nealley axes online, we chose a name that connected with the Snow and Nealley heritage. We also tried to make clear that, while we were using Snow and Nealley's tagline as our own store name, we were not officially connected with the company. However, over the years we've noticed that the name was a bit confusing. So to clarify our independent relationship with the company, we've adopted a new name: The Working Axes. The [...]